Tactics
· TEI Management will be hired to produce the event
o Set up contracts with the Grove
o Set up contracts with the Glee Live cast
o Coordinate with Toys for Tots on production schedule of the event
· Flashpoint Communications will be hired to develop a marketing campaign for the event
o Promote event on social medias
o Develop flyers for Grove stores and local Ford dealerships
o Create web page for event on Ford’s Website
o Create promotional signs and posters for event to be place around the Grove
o Create radio ad for event
· · The Grove will provide event security and audience management, as well as bathroom facilities and food vendors