Strategy
Ford Motor Company as well as local dealerships, the Grove, and the Toys for Tots websites will promote the “Holiday Fiesta” event. We will also being utilizing preexisting social medias such as Facebook, YouTube, and Twitter to gain interest within our target market for this event. “Glee Live” will perform at the event and is an appropriate performance choice due to its popularity with the target audience as well as being enjoyable for any age group. Through the “how many toys can fit in a Fiesta” game questionnaire and evaluation; Ford will acquire contact information as well as relevant target market information. A secondary objective of social responsibility will be met through the event partnership with Toys for Tots.